Why Your Wine Tastes Better in the Right Wine Glass

It's crazy but it's true: The right glass makes wine taste better.
Williams-Sonoma, which launched in 1956 in Sonomaa historic wine-making regionhas 60 years of helping customers find the exact right wine glasses they need. Whether you're a Sauvignon Blanc obsessive or a collector of rare Napa Cabernets, there's a beautiful, precisely designed glass in our Estate line just for you.
Our in-house design team brainstormed with top sommeliers to develop bowl shapes intended to improve the taste of different wine varietals. We focused in particular on the wonderful wines of California. Improving the taste of vino through glassware boils down to science: The right glass with the right bowl shape will capture the delicate aromas and flavors of the wine itself.

Much of taste is determined by bouquet, so you'll get the maximum flavor with each sip. The aperture of each glass has also been carefully calibrated to ensure that when the wine flows from the glass into your mouth, your head tilts back at the correct angle, and the liquid hits the correct taste buds on your tongue. For example, a Sauvignon Blanc glass should keep the subtle floral, citrus bouquet largely trapped in the glass so it doesn't escape when you sipand buttery Chardonnay needs a round, wide bowl and a broad opening so you can really get your nose in there.
Ifyou've ever wondered why wine tastes so much better at the vineyard tastingthan it does at home, it's because it's time to invest in glassware that can makea $10 wine taste like it cost a hundred bucks. Read on, and a caveat: You mayend dashing to your favorite wine shop.
1. Sauvignon Blanc

2. Chardonnay

3. Cabernet

4. Grand Cru

Whether you're a porch-and-ros person or a white-tablecloth-and-Napa-cab person, there's a wine glass out there for you. Just decide that today's the day you start making budget bottles taste extravagantly excellent.